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- Case Study
Scotty’s Potties
CLICK-THROUGH RATE
Up from 1.51% · +544%
Up from 10.61% · +90%
vs. 2+ years prior
- PAIDMEDIA / PPC
- GOOGLE ADS
- ANAYTICS & REPORTING
- PORTABLE SANITATION
THE CHALLENGE
Flying Blind With Smart Campaigns
Scotty’s Potties came to Mighty Media Solutions managing their own Google Ads account, running on Smart Campaigns with a limited budget. While Smart Campaigns offer simplicity, they sacrifice control: opaque bidding, restricted targeting, and no reliable conversion tracking left the business with no real visibility into what was driving leads.
The result was inconsistent lead volume with no way to measure true ROI. The client needed a full account rebuild, not patches on a broken foundation.
STARTING CONDITIONS
- Smart Campaigns with no expert configuration
- Conversion tracking not properly set up
- Client managing ads in-house without PPC expertise
- Only 196 conversions over 2+ years of running ads
OUR APPROACH
Expert Mode: A Ground-Up Rebuild
Rather than patching the existing setup, our team retired the Smart Campaigns entirely and built a new account architecture designed for performance and control.
SEARCH CAMPAIGNS
Built from scratch with tightly themed ad groups, precise match types, and custom ad copy crafted to speak directly to customers searching for portable toilet and restroom trailer rentals.
PERFORMANCE MAX
Launched alongside Search to capture demand across Google's full inventory: Maps, Display, YouTube, and Gmail, while feeding the algorithm the right conversion signals from day one.
KEYWORD AUDIT
Conducted a full audit to identify high-intent search terms, eliminate wasted spend on irrelevant queries, and build targeting aligned with how real customers search.
CONVERSION TRACKING
Fixed and implemented proper tracking via Google Analytics and Google Ads so every lead, form fill, and call was attributed correctly, giving us the data to optimize continuously.
THE RESULTS
More Conversions in Months Than 2 Years Combined
The most striking number isn’t a percentage. It’s 83. That’s how many more conversions Scotty’s Potties has already generated since Mighty Media Solutions took over, compared to their entire prior account history. Every other metric improved dramatically too.
TIMELINE CONTET
Scotty’s Potties ran self-managed Google Smart Campaigns for over two full years (Jan 2024 – Jan 2026), accumulating 196 conversions. Mighty Media Solutions surpassed that number in under four months.
COST EFFICIENCY
With a 20.12% conversion rate and proper tracking in place, every dollar of ad spend is now tied to a measurable outcome, eliminating blind spend and maximizing ROI on a lean budget.
We help local businesses get seen, trusted, and booked with powerful digital marketing that delivers real results.
- (603) 303-2387
- info@mightymedia.solutions
- 75 Gilcreast Rd Suite 306, Londonderry, NH 03053
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